Dentsu Exits AKQA Talks
Dentsu USA has pulled out of talks to acquire digital agency AKQA, according to one person familiar with the situation. The U.S. branch of the Japanese ad giant withdrew from discussions because of a "huge financial difference" between the asking price of between $550 million and $600 million and what Dentsu was willing to pay, one person said.
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Apps go Upmarket
No, the typical "mobile app" for today's affluent consumer is not a butler who scurries around to do the master's bidding. A new report from the Luxury Institute finds significant numbers of upmarket Americans getting into the apps act as they deploy their mobile devices as tools for luxury shopping. Thirty-four percent of affluent respondents say they've downloaded applications to their smartphones, with another 11 percent saying they intend to do so in the near future.
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Internet Users to Exceed 2 Billion This Year
The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) announced.
The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that nearly 30% of the population will be online at the end of this year.
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Mobile Ads, Projected to be a Billion Dollar Business
Mobile is red hot this year, but it still won't be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates.
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10/19/10
10/12/10
10/8/10
Why did The Gap's new logo cause so much buzz?
Here's the company's statement about the logo change: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."
With that said of course members of our marketing team lead by Creative Director Christopher Parker will begin developing K&J's version of The Gap's new logo. Be sure to come back, take a look and by all means become a critic. Let us know what you think.
The significance of this post is to incorporate Kayla & Jordan's strategy for client rebranding. We make sure clients retain ownership of brand changes. Learn more about Concept Development & Brand Management Visit www.kaylajordan.com
10/7/10
Will you be ready for smarter ads?
First we should clarify how Dapper Display DR works?
Dapper suggests they have "cracked the code on display advertising"
Our Questions are.....
Dapper suggests they have "cracked the code on display advertising"
Our Questions are.....
- How do you currently measure the success of your display ads?
- What have you done to prepare for the merge of Yahoo! and Dapper?
- What adjustments have you made to fit your targeted demographics needs?
We believe that Dapper is a great way to appeal to customers. We are adding Dapper to our list of resources to fit our clients needs. Yet we're positive that there are so many other options, hence us being a full service agency. We want to propose the questions and deliver the answers. Reference www.kaylajordan.com for more on Interactive Marketing, Media Strategies, CRM Initiatives & More
10/5/10
"Mom blogger's are key" -Adweek
Has your company identified the decision maker in the household?
Does you brand speak to mothers?
Do you reference blogs to find out what your customers needs are?
These are questions most companies should be asking themselves. Kayla & Jordan Communications would like to provide you with marketing solutions. Reference our site http://www.kaylajordancommunications.com/ for more on Public Relations, Brand Management, Social & Traditional Media strategies etc.
9/29/10
9/28/10
Why Every Brand Needs Social Media by Deborah Ellis
But what if your company doesn’t have built in sex appeal? Why should you participate in a world that values conversation more than conversion?
Because there’s more to social media than what meets the eye.
It significantly increases your natural search rankings. When Google followed Bing into the new world by indexing Twitter, it opened a new world for companies and people who missed the cool gene. For example, the first page from a search of “Debra Ellis” used to bring up my website and an article that I had written for a trade journal. The rest of the choices were different people who share my name.
Fast forward to today and the same search pulls twelve results on the first page. Six of them (50%) will send people to me. Three are social media platforms, one is a crossover, and two are traditional websites.
The trick to making social media an effective marketing tool is knowing how everything works together and using it to promote your brand. Here are a few tips to get you started:
- Use keywords whenever appropriate. Tweeting “Direct marketers social media customer relationship care,” may send some search engine love, but your followers will run away.
- Include links that bring people to you. Mastering keywords without providing a path to your brand won’t deliver a return on your investment.
- Learn how to use web analytics to tweak your strategy. Numbers are your friend. Let them help you find the best way to connect with your customers.
- Respond to people who mention your brand in a timely manner. Effective social media utilization requires active participation.
- The best results come from an integrated marketing strategy that includes social media participation. Your customers are crossing channels. Make sure that it is easy for them to find and communicate with you along the way.
- Always remember that your customers rule. Your primary objective is to provide the attraction that draws them to you.
Author: Deborah Ellis
9/22/10
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