Haven’t heard of them yet? Don’t worry you will! QR Codes (short for Quick Response) are two-dimensional bar codes that were invented in 1994 by Denso-Wave, a Japanese technology firm. These handy little scannable squares make information gathering lightning quick. With the point and click of your smart phone (with a QR code reader installed) they immediately unlock the embedded code and take you to a webpage or contact form with all the details.
They’re a terrific new way to catapult print advertising into a multi-dimensional, multi-marketing channel means to get consumers from point A (their print ad/flyer/article) to B (the website landing page that can give you the inside scoop on whatever your product or service is).
From national sales chains to the latest release of Paramount Pictures’ Iron Man 2, to savvy real estate professionals eager to tap into a customer’s desire to get the up-to-the-minute information on homes in their market, QR codes are catching on and keeping up with consumer demand for instant information gratification.
Source: http://prospectplus1.com
Have you seen any QR Codes? If so let us know where.
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