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10/8/10

Why did The Gap's new logo cause so much buzz?

Here's the company's statement about the logo change: "Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."

 

With that said of course members of our marketing team lead by Creative Director Christopher Parker will begin developing K&J's version of The Gap's new logo. Be sure to come back, take a look and by all means become a critic. Let us know what you think.

The significance of this post is to incorporate Kayla & Jordan's strategy for client rebranding. We make sure clients retain ownership of brand changes. Learn more about Concept Development & Brand Management Visit www.kaylajordan.com





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