Dentsu Exits AKQA Talks
Dentsu USA has pulled out of talks to acquire digital agency AKQA, according to one person familiar with the situation. The U.S. branch of the Japanese ad giant withdrew from discussions because of a "huge financial difference" between the asking price of between $550 million and $600 million and what Dentsu was willing to pay, one person said.
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Apps go Upmarket
No, the typical "mobile app" for today's affluent consumer is not a butler who scurries around to do the master's bidding. A new report from the Luxury Institute finds significant numbers of upmarket Americans getting into the apps act as they deploy their mobile devices as tools for luxury shopping. Thirty-four percent of affluent respondents say they've downloaded applications to their smartphones, with another 11 percent saying they intend to do so in the near future.
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Internet Users to Exceed 2 Billion This Year
The number of Internet users will surpass 2 billion before the end of 2010, the International Telecommunication Union (ITU) announced.
The current world population is estimated by the U.S. Census Bureau to be 6.876 billion, which would mean that nearly 30% of the population will be online at the end of this year.
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Mobile Ads, Projected to be a Billion Dollar Business
Mobile is red hot this year, but it still won't be a billion-dollar ad business in the U.S. until 2011, according to new eMarketer estimates.
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