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10/7/10

Will you be ready for smarter ads?


First we should clarify how Dapper Display DR works?



Dapper suggests they have "cracked the code on display advertising" 


Our Questions are.....

  1. How do you currently measure the success of your display ads?
  2. What have you done to prepare for the merge of Yahoo! and Dapper?
  3. What adjustments have you made to fit your targeted demographics needs?

  
We believe that Dapper is a great way to appeal to customers. We are adding Dapper to our list of resources to fit our clients needs. Yet we're positive that there are so many other options, hence us being a full service agency. We want to propose the questions and deliver the answers. Reference www.kaylajordan.com for more on Interactive Marketing, Media Strategies, CRM Initiatives & More



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